Most consumers interpret these words to mean that the product is all natural, environmentally sustainable, and completely pure. But are these marketing claims true?
Unless you educate yourself, you may be fooled by false claims. The FTC (Federal Trade Commission), is cracking down on advertisers and are establishing new strict guidelines.
The following links are provided as a resource for those who wish to educate themselves on the subject of what constitutes valid or false claims for common words describing the popular term, "green."
Forlora, Inc. does not endorse the following links and information but rather provides them as a resource tool.GreenWashing